In 2006,
Ali Kay and Anne des Barres forged a pact to fill a void in the fashion market. “Neither Anne nor I could find supremely comfortable items to wear around the house that were simple or stylish enough. There were outdoor sportswear companies that had nice silhouettes which weren’t cozy enough to lounge around in and pajama companies that were cozy but boxy and full of prints,” explained Ali. Soon after, the pair launched loungewear label Keep Me, a collection consisting of nighties, nightshirts, tanks, tees, bralettes, undies, pants, leggings, and cardigans cut in silhouettes that made the wearer look gorgeous and draped in fabrics that made the skin feel loved.
Of the effortless, casual elegance of the pieces,
Ali Kay says Keep Me’s super soft cotton, modal, rayon, and spandex-blended separates are perfect for “when you get home from the office and you cannot wait to change out of your work clothing, when you’re ready to curl up in bed with a good book, to head to the gym or yoga studio, or even to run out for coffee.” Within weeks of its 2008 debut, stocks from the collection flew off the shelves, and Ali and Anne’s creations started turning up on the likes of Molly Sims, Jennifer Aniston, Courtney Cox, Kate Beckinsale, and Jessica Alba. The brand won first place in the Lingerie and Intimates Category of the International Design Awards of the same year.
Years into the industry, the label’s indoor-leisure style remains coveted by many. Bestsellers range from the subtle seduction of the tie-back Anne Marie nightie and the versatility of the Dori V-Neck Tee, to the easy glamour of the ankle-grazing, wide-legged Kate pant, and the inert sensuality of the tunic-length Tatiana Henley.
The complete Keep Me loungewear collection can be found at
www.keepme.com.
